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Homepage » Opinion » Editorial
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Some folks do get it right

By Manuel C. Coppola
Published Tuesday, August 25, 2009 9:53 AM MDT

Customer service in Santa Cruz County has been the subject of 24 on-line comments on Nogales International.com. Here is mine:


The problem is not just here. But on the border, we have an added unique circumstance: English-speaking folks complain because clerks talk in Spanish. Many Spanish-speaking folks complain because they aren’t treated right.

Most complaints center on what I call floor help, which in most cases is lacking in education, earns among the lowest wages, or comprises high school youth who have no loyalty or intentions of a long-term relationship with the work place. Those are tough hurdles.

Many of us have tried the usual routes “ complaining to managers, having it out with the employee, writing to the newspaper to bash businesses, and so forth. Obviously that has had minimal results.

I propose being less negative. Why don’t we call the managers to point out employees that do provide us with good service? How about a letter to the editor about excellent service received at a local business? Or, perhaps, a simple, “thank you” to a clerk or other worker?

I’m not talking about instances where employees are simply doing what they are paid to do. I refer to those who go above and beyond the call of duty.

Let me start it:

My wife and her mother recently bought appliances at Home Depot. In an unassuming manner, store associate Martha Lopez took on the task as if she were buying the stuff herself. Thank you, Martha.

Last week, Copy Editor Aulton Utsey spotted Chonita Ferish, a local special education teacher, buying a birthday cake out of her own money for a student. That is love.

The crew at the Jack in the Box on Mariposa Road deserves kudos for its friendly and helpful service. Dishing up fast food with a smile is a hard gig; plus the place is spotless inside and out.

And last but not least, I want to recognize Maria Castillo and Carmen Torres, advertising representatives at the Nogales International. To me it is inspiring how they lug their friendly attitude around as they go out daily into the trenches to promote our newspaper. It’s a tough economy that spurs rejection lmost at every turn. They don’t give up.

I could go on. Instead, I invite you to write us about any particularly good experience you have had while shopping in Santa Cruz County.

(Contact us at 268 W. View Point Dr., Nogales, Ariz., 85621, or manuel.coppola@nogalesinternational.com.)
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Copyright © 2010 Nogales International

Comments

    advertise free here wrote on Sep 8, 2009 4:54 PM:

    " i love this page in particular, free advertisement and shout outs to praise one another...this is great!. way to try to ignore bad customer service..


    thank you to those who offer good customer service (even when you get a rude customer), as for those who don't (even when you get a nice customer) please try to. "

    Larry Frederick wrote on Aug 31, 2009 4:04 AM:

    " Getting back to Mr. C's original point, I have found great customer service in a number of places in Nogales. I always appreciate Harriet Escalada's willingness to find and order any item I've got a hankering for even if she doesn't normally carry it at her "Incredible Edibles"...though she's just as likely to have 12 things I never thought of once I get into her wonderful little shop (nothing like it in Tucson or Phoenix). I've been taking my car to Eduardo Davila's for years and have nothing but praise for his great work and excellent customer service. While I have occasionally had some problems with being helped at Walmart, I have to also admit that I've never had ANY trouble returning ANYTHING for ANY reason whatsoever...no questions asked. I can't think of a single time that I've been in Safeway that someone hasn't asked if they could help me with something and offered me a smile (many of them calling me by name now). Although fast food employees notoriously earn low wages, I've also never failed to be greeted courteously and with big smiles at places like Church's Chicken and Little Caesars. Finally, I am still delighted every time I go to Nonna Vivi's Pizzeria in Rio Rico and not only enjoy amazing food, but am generally greeted personally by the owner or his wife (whom I really only know through the restaurant). Greeting people with a smile really does help...not always, of course, but it sure starts things off right.

    I suspect Mr. Coppola really does know a thing about customer service too. Just a few years ago I would have listed his wonderful Sweets and Subs as another place with great customer service. My wife and I got married there and were amazed at how everyone bent over backwards to make our little wedding a lovely, elegant affair. "

    Larry wrote on Aug 28, 2009 7:48 PM:

    " "Frecuent (sic) shopper", I am just standing up for the purity of our language. If I had known that Speedy Gonzalez was your real identity however, I would have let it slide. "

    frecuent shopper wrote on Aug 28, 2009 12:03 PM:

    " Oops! Is becos my spell sheker is non workin! I don use a Mac, Larry "

    Carlo wrote on Aug 27, 2009 2:26 PM:

    " Let's hear three cheers for Larry!

    For composing such a juvenile comment.

    Larry, the point of Mr. Coppola's piece was to invite readers to submit accounts of positive shopping experiences.

    Have you any to offer? "

    Jack M. wrote on Aug 27, 2009 2:16 PM:

    " Where have I enjoyed good service?

    Just about everywhere.

    At the deli counters at both IGA and Walmart where my orders for ham and Swiss cheese are always meticulously sliced to order. At IGA where Joe the butcher customized a big batch of Italian sausage links with extra cayenne and fennel. At Alex's Tire Service in Nogales where I had a puncture repaired, rapidly and efficiently. At Walmart for oil changes and lubes in a first-class shop. It's one that offers 'extra attention' to detail like when the manager reminded me that it was time to change the air filter. (When I wanted to know where the heck the air filter was, the technician 'broke the rules' and let me onto the service floor to show me. 'You can change it yourself next time. It's easy,' he added.) At JC Penney where a clerk spent extra time with me as I fussily tried on several pairs of shoes. She just smiled and said, 'Hasta luego - espero?' ('See you later - I hope?') when I left without buying. At Home Depot's garden shop when a young fellow helped me find the name of a large, heavy plant in a reference book and then took me directly to the plant. When I checked out, he loaded the plant into my car. At Safeway, when a clerk walked with me all the way across the store to find a can of coconut milk. At AZ Motor Vehicle where I renewed my license within 20 minutes. (Go on a Tuesday.) At the Pronto Service Station where I almost always learn a new Spanish word while teaching the clerk a new English word. (We've become learning buddies.) At the Nogales Mariposa Clinic where I am greeted in a timely way and where my excellent doctor has become almost like a personal friend.

    I'm astounded when I read such sour and negative comments. Such simply has not been my experience.

    Maybe expecting good service and trying to treat people that wait on us with respect is all it takes?

    With a smile and a greeting?

    Meanwhile, living here in Santa Cruz County where 85% of its population arises out of a Spanish-language heritage, learning a bit of Spanish certainly seems sensible.

    Otherwise, it must be almost like living in a foreign country.

    That's a sad situation to be in... "

    Larry wrote on Aug 26, 2009 9:45 AM:

    " Okay Manny, you're request seems reasonable. I am willing to give kudos to those in the community who do a good job in helping others. I have a question though, if people who provide "bad customer" service are singled out by your readers, are you willing to print those letter too? If I send you a letter stating that a specific person who works at a specific location needs to work on her customer service skills will you print it? , Or will that violate the rules of the auspicious Nogales International blog? Feel free to answer in this forum... "

    Larry wrote on Aug 25, 2009 11:02 PM:

    " I love that "frecuent shopper (sic)" knows about inverse psychology yet does not know how to spell frequent. "

    frecuent shopper wrote on Aug 25, 2009 1:42 PM:

    " Good luck using 'inverse psychology', Coppola! "

    George Wilgers wrote on Aug 25, 2009 12:14 PM:

    " Mr. Coppola -

    I agree with you to a point. We should take the time to point out those who do good by us. Speaking of Jack in the Box, a young lady there by the name of Alexandra is one whom I have commended a couple of times as she is always vibrant, friendly and helpful, even if you are complaining about something.

    As for the English vs Spanish, it is more than a little frustraiting when you are a person who does not speak a word of Spanish and the clerk apparently cannot speak a word of English, so your order is wrong. Or, as happened on a number of occasions at a number of the fast food chains here in town, they call the number out in Spanish and I just sit there waiting to hear a number that sounds close to right, only to have my order sit unclaimed for tens of minutes.

    Do not get me wrong, I have made several efforts over the years to try to learn Spanish, but just seem to be incapable of doing it. "

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