Nogales International (Santa Cruz County)

• Readership - 5,220 (2.9/household)
• Population - 46,498
• Median Income - $41,259
• Median Age - 36.7
• Households - 15,853
• Median Home Value (per unit) - $151,200
• Education (Bachelor’s degree or higher) - 20.4%

Santa Cruz Valley PowerPak (Free extended reach publication) Distributed Tuesday/Wednesday

• Distribution - 12,000
• Population - 46,498
• Median Income - $41,259
• Median Age - 36.7
• Households - 15,853
• Median Home Value (per unit) - $151,200
• Education (Bachelor’s degree or higher) - 20.4%


Nogales International

was founded by Craig Pottinger Sr. on May 25, 1925. Our products are as diverse as the community which we serve. They include the Nogales International print edition, nogalesinternational.com with its 55,000 unique monthly visitors, and the Santa Cruz Valley PowerPak, distributed to 12,000 homes weekly. Nobody reaches our market like we do.

Nogales comprises about 21,000 residents, at least 90 percent of which are Hispanic of Mexican descent. It is the county seat and located directly across the U.S.-Mexico border town of Nogales, Sonora with its more than half-million population.

At least 60 percent of the sales-tax revenues collected by the City of Nogales are generated by shoppers who cross the border from Mexico daily, producing a “floating population” of at least another 20,000.

To the north of Nogales is the growing suburb of Rio Rico with another approximately 20,000 residents. Near the Pima County line in the upper Santa Cruz River Valley, are the historic communities of Tubac and Tumacacori. While Tumacacori boast a Spanish mission ruins and attracts history buffs and curious archeologists, Tubac is the county’s artisan community with pricy homes and acreage.

On the northeast side of the county are three ranching communities -- Patagonia, Elgin and Sonoita. One travel magazine cited the area as one of the most desirable places to live in the United States. The Town of Patagonia is a tranquil town where many pioneer area families have settled. Further east are Sonoita and Elgin, which boast about a dozen wineries that have established in the past several years.

Arizona Newspapers Association 2020 Awards:

• First Place, Best News Story
• First Place, Best Feature Story
• First Place, Enterprise Reporting
• First Place, Best Sports Story
• First Place, Best Multimedia Storytelling
• Community Journalist of the Year (Genesis Lara)

In august the Nogales International won three prizes national newspaper association better contest including first place its class for local news coverage. our reporters took second as community journalists of year arizona press club well.





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